Producer / Director / Cinematographer / Editor

Cabela’s and Luke collaborated to design and create the 32 Bridge line that will appeal to country music fans and outdoor enthusiasts. Cabela’s and Luke began a partnership in 2012 when he became a Cabela’s Ambassador.  

Bryan drew inspiration for the new clothing line from his childhood home and passion for the outdoors. Route 32 Bridge is a bridge in Georgia crossing over the Flint River and marking the line between Worth and Lee counties. This is the area where Bryan was raised and developed his love for the outdoors, learning to fish and hunt with his family and friends. The region also has inspired, and continues to inspire, Bryan’s music.

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